Head in the Clouds: Typically, this phrase suggests someone who is distracted or disconnected from reality.

With this rebrand for the Head in the Clouds Festival, an annual music event organized by 88rising, I aimed to create a world where imagination and reality merge. With this rebrand, I envisioned transforming the festival's identity to a new bold aesthetics that not only capitivates individuals but also reshapes the perceptions of Asian music and culture. 

 

This reimagining of the festival as a dreamy, escapist event is reflected through innovative event design, motion graphics, spatial layout, editorial content, and a refreshed brand identity.

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